Pathogens — Photoshop work for Proton Towels
Proton Hygienic Microfiber Towels wanted to shout the fact that their product eliminated 99.9% of pathogens and biofilm. Personifying the pathogen allowed us to emphasize the dirtiness and nastiness that was being eliminated. Stock images were used to combine close-up pathogens with ruthless looking faces. Putting a face on the enemy, we used humor to help make our point memorable.