At Nanotech 2013, the world’s largest nanotechnology event, RTI International wanted a simple and direct way to expose and connect attendees to its new website—Nanomaterial Registry. The Nanotech Conference and Expo delivers application-focused research from the top international academic, government and private industry labs.

A simple QR code on the reverse side of a flyer distributed before and during the trade show proved to make it easy to direct attendees to the Nanomaterial Registry website via a responsive landing page. Responsive web design (RWD) is aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

This work was completed for PorterWillis, a development firm offering back-end Internet development as well as custom application development.