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Relevant.
Being the best or the biggest is irrelevant.
Meaningful connections build loyalty for your brand.
Make your message relevant.
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Universal.
Your message has to work across all media.
To stay timely and relevant, conversations change,
but the core stays anchored.
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Creative.
Visual communication is not a science.
There are no theorems, no formulas, no templates.
Start with a blank canvas and begin searching for the art.